What are two benefits of using broad match, Smart Bidding, and responsive search ads together?
Select 2 Correct Responses
- They help advertisers reach the right user, at the right price, with relevant ads.
- They remove the need for marketers to optimize Search campaigns.
- They automatically generate headlines based on advertisers’ websites.
- They help save time so marketers can reinvest in their most important priorities.
Explanation:
The correct answers are: **They help save time so marketers can reinvest in their most important priorities,** and **They help advertisers reach the right user, at the right price, with relevant ads.** Utilizing broad match, Smart Bidding, and responsive search ads together offers several benefits for marketers. Firstly, by automating various aspects of campaign management such as keyword selection, bidding, and ad creative optimization, these tools help save time that marketers can then allocate to other critical tasks or strategic initiatives, ultimately enhancing overall productivity and efficiency. Secondly, this combination enables advertisers to effectively target their ads to the most relevant audience at the optimal price point, ensuring that resources are allocated efficiently and delivering maximum return on investment. By leveraging the capabilities of broad match to capture a wide range of relevant search queries, Smart Bidding to dynamically adjust bids based on user behavior and intent, and responsive search ads to deliver tailored ad creatives, advertisers can enhance the relevance and effectiveness of their campaigns, ultimately driving better results and maximizing the impact of their advertising efforts.