How can marketers use AI-powered Search ads to serve their business needs?
- By using exact match keywords as a means of helping AI-powered Search reach particular audiences
- By utilizing broad match, Smart Bidding, and Responsive Search Ads together
- By relying on manual bidding for queries that marketers believe will drive the most value
- By lowering paid-search budgets and reinvesting in high-quality image assets
Explanation:
By combining broad match, Smart Bidding, and Responsive Search Ads, marketers can tap into Google AI to optimize ad performance. Broad match identifies user intent, while Smart Bidding sets real-time bids based on multiple signals. Responsive Search Ads adapt to deliver the most relevant messages. This trio has been shown to increase conversions by 20% at a similar cost per action.