Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit Bob’s Search Ads campaign?
- Bob’s ad will appear if the search terms include the meaning of the keyword.
- Bob’s ad will appear if the search terms have the same meaning as the keyword.
- Bob’s ad will appear if the search terms are related to the keyword.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
Explanation:
With the phrase match approach in Search Ads, ads may display when user searches align with or imply the keyword’s meaning. The essence of the keyword, even if just suggested, will trigger the ad. This strategy sits between the exact match, which is highly specific, and broad match, which is more inclusive. Therefore, phrase match provides a balanced reach, capturing queries that maintain the keyword’s core concept while achieving a wider reach than exact match alone would offer.
Read more here: https://support.google.com/google-ads/answer/11586965