A Search ad’s auction-time ad quality is affected by three factors. What are they?
Select 3 Correct Responses
- Ad relevance affects auction-time ad quality.
- Bidding strategy affects auction-time ad quality.
- Ad Rank affects auction-time ad quality.
- Expected clickthrough rate affects auction-time ad quality.
- Ad landing page experience affects auction-time ad quality.
Explanation:
The three factors that affect a Search ad’s auction-time ad quality are:
- Ad relevance affects auction-time ad quality.
- Google Ads considers how relevant your ad is to the user’s search query. The more relevant your ad, the higher your ad quality.
- Expected clickthrough rate affects auction-time ad quality.
- The anticipated likelihood that users will click on your ad based on historical performance and expected relevance contributes to your ad quality.
- Ad landing page experience affects auction-time ad quality.
- Google evaluates the quality and relevance of the landing page that users will reach after clicking on your ad. A positive landing page experience enhances your ad quality.
The other options are not correct:
- Bidding strategy affects auction-time ad quality.
- While bidding strategy influences Ad Rank, it is not a direct factor affecting auction-time ad quality.
- Ad Rank affects auction-time ad quality.
- Ad Rank is influenced by various factors, including bid amount, ad quality, and expected clickthrough rate. It is not a standalone factor affecting auction-time ad quality.
For a comprehensive understanding, it’s essential to consider these three factors collectively to optimize ad quality and performance in Google Ads auctions.