A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans. What are two ways that broad match can make the manager’s work easier? (Choose two.)

A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans.
What are two ways that broad match can make the manager’s work easier? (Choose two.)

 

Select All Correct Responses

• The manager won’t have to think of all of the related “saucepan” keywords.
• The manager won’t need to use keywords when on the broad-match setting.
• The manager can choose the exact searches to which their keywords will match.
• The manager can serve on new, relevant queries.

 

Explanation:

Broad match keywords allow you to reach wider audience. Yet, wider audience doesn’t mean more customers. If you choose broad match keyword types, make sure you monitor your campaigns closely to avoid irrelevant clicks.