A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.

What does this mean?

 

• The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
• The campaign’s budget needs to increase by 25%.
• The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
• The campaign is performing better than 75% of the manager’s other Search campaigns.

 

Explanation:

Optimization score is a percentage metric indicating how well your campaigns are set. Google evaluates your campaigns from 0 to 100% based on various factors. Such as performance history, campaign settings and available industry data. When you accept recommendations your Optimization score will improve.