一家电子设备公司要推出一款新的语音控制电视。该公司的所有者决定在其搜索广告系列中使用广泛匹配关键字“语音控制电视”。 广泛匹配能给该公司的广告系列带来什么好处?
- 只有当搜索字词包含关键字“电视”时,广告才展示,从而确保了相关性。
- 会针对一些新的相关搜索查询投放广告,让更多用户看到该广告。
- 只有当搜索字词包含特定电视品牌时,广告才展示,从而确保了相关性。
- 无论搜索字词如何,都会向以前的客户展示广告,从而可扩大覆盖面。
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