What’s the correct way to set up enhanced conversions for web?
- Through the Google Ads API for enhanced conversions
- Through Google Tag Assistant
- Through Google Analytics Manager
- Through Google Tag Manager, Google tag, or Google Ads API
Explanation:
The correct way to set up enhanced conversions for web is through Google Tag Manager, Google tag, or Google Ads API. This option is correct because Google Tag Manager (GTM) is a powerful tool that allows advertisers to manage and deploy various tracking tags, including enhanced conversions tags, on their websites without the need for manual code implementation. By setting up enhanced conversions through GTM, advertisers can streamline the process of implementing and managing conversion tracking, ensuring accuracy and consistency across their digital advertising campaigns. Additionally, Google offers a Google tag, which can be used for specific tracking purposes, and the Google Ads API for more advanced and automated management of conversion tracking configurations. Together, these options provide advertisers with flexible and efficient ways to implement enhanced conversions for web, enabling them to gain deeper insights into user behavior and optimize their advertising campaigns for better performance. The other options listed—setting up enhanced conversions through the Google Ads API for enhanced conversions, Google Tag Assistant, or Google Analytics Manager—are not the correct methods for setting up enhanced conversions for web, as they do not directly facilitate the implementation of conversion tracking tags on websites.