What’s a benefit of importing Google Analytics conversions to Google Ads?
- The ability to provide Google Ads access to data that helps optimize bids
- The ability to link accounts in Google Analytics without auto-tagging
- The ability to let first-party data be sent from websites
- The ability to view historical data from before the import
Explanation:
The correct answer is: **’The ability to provide Google Ads access to data that helps optimize bids.’** Importing Google Analytics conversions to Google Ads enables advertisers to leverage valuable conversion data from their website analytics directly within their Google Ads campaigns. By integrating this data, advertisers can gain deeper insights into user behavior, conversion patterns, and the effectiveness of their advertising efforts. This enhanced visibility allows for more informed bidding decisions, as Google Ads can utilize the imported conversion data to optimize bids in real-time based on actual user actions and historical performance. Ultimately, this integration helps advertisers maximize the efficiency and effectiveness of their ad spend by aligning bidding strategies with specific conversion goals and user engagement metrics derived from Google Analytics.