How does the enhanced cost-per-click (ECPC) bidding strategy work?
- They should us just the image portion of the JavaScript.
- They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
- They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
- They should make sure the tag still works by loading it within another tracking tag, like Floodlight.
or
- ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid.
- ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid.
- ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid.
- ECPC looks at a listed target return on investment (ROI), then raises a max cost-per-click (CPC) bid.