두 달째 검색 캠페인을 운영해 온 민희는 캠페인을 개선하고 싶어합니다. 실적을 평가한 후 캠페인을 최적화할 수 있는 3가지 방법을 고르세요.
- 사용자 타겟팅을 평가하고 실적이 가장 우수한 타겟팅에 집중합니다.
- 6개월 이상 실행하기 전까지는 캠페인을 변경하지 않습니다.
- 실적이 부진한 광고 소재는 삭제하고 새 광고 소재를 테스트합니다.
- 자동 입찰을 사용합니다.
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