광고에서 발생하는 트래픽 양은 만족스럽지만 전환수가 충분하지 않다면 전환율을 개선하기 위해 어떤 조치를 취해야 할까요?
- 제외 키워드를 추가해야 합니다.
- 트래픽을 막기 위해 광고를 사용 중지해야 합니다.
- 보다 일반적인 키워드를 사용해야 합니다.
- 캠페인 예산을 줄여야 합니다.
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