Google Ads Display Professional Certification Exam Answers

Google Ads Display Professional Assessment Answers

• The Google Ads Display assessment consists of 50 questions
• You have 75 minutes to complete.
• You will need a score of 80% or higher to pass

All answers to pass this certification are only in our .PDF file, you can buy and download here:

 

 

Questions:

 

John wants to liquidate out-of-season inventory at his company, and has asked his marketing team to implement a new Google Display ad campaign. Which Smart Bidding strategy should the team use? 

• Target CPA
• Target ROAS
• Maximize Conversion Value
• Maximize Conversions

 

Melvin sees a default CPA of $20 in his Google Display ad campaign, however the actual CPA he's using to measure success is $15. What might account for this $5 difference?

• He isn't including conversions from current customers.
• He doesn't have conversion tracking set up.
• He isn't including Gmail and YouTube users.
• He's including view-through conversions.

 

As a best practice, Stephanie's colleagues have told her that she doesn't need to exclude people from her original remarketing lists when using Similar Audiences lists.

What's the reasoning behind this?

• Similar Audiences lists automatically exclude people so that only new leads are reached.
• Similar Audiences use existing remarketing lists to get as much reach as possible.
• Similar Audiences will automatically remarket to existing leads if it identifies potential value in them.
• Similar Audiences don't have any association with remarketing lists.

 

The owner of an online movie poster store is interested in trying a remarketing campaign to promote different movie genres to customers who have already visited their website. Which best practice can the owner use to serve relevant ads to those customers?

• The owner can create separate ads for each genre and then set them to "Rotate indefinitely" within the same ad group.
• The owner can build a list of relevant placements for each genre, and then use these to create individual ad groups for each.
• Include each of the genres within the headline and description fields of a single responsive display ad.
• The owner can create different remarketing lists based on the specific web pages that the customers visited.

 

What is the advantage of uploading an ad instead of using a responsive display ad?

• An advertiser can maintain creative control of how ads look in chosen sizes.
• An advertiser will have the option to serve ads in the Shopping section of Google.com.
• An advertiser can incorporate animated GIFs that are more than 30 seconds long.
• An advertiser will gain access to exclusive placements at reputable news outlets.

 

Under the last non-direct click attribution model, if a customer makes a purchase after clicking on an ad on a social network, seeing a paid search ad and then clicking on a Display ad, which marketing channel would receive credit for the conversion?

• Search channel gets 100% credit
• Display channel gets 100% credit
• Social channel gets 33% credit
• Display channel gets 33% credit

 

Tyler has just launched a Google Display campaign and is considering whether to increase its budget. Using various attribution models in the Model Comparison Tool, what might make him increase his investment in Google Display ads?

• A disproportionally low conversion volume from a certain channel that has received a bulk of his investment
• A proportionally high conversion volume after a certain channel has received a bulk of his investment
• All channels drove conversions in proportion to the investment they receieved
• A proportionally low conversion volume after a certain channel has received a small share of his investment

 

What does the Model Comparison Tool show that would be helpful in measuring the full value of a Google Display ads campaign?

• A projected forecast of conversion data if certain recommendations were applied.
• The way display ads influence purchasing decisions exclusively in Google Ads
• A projected forecast of impression and click data if certain recommendations were applied.
• The way Display ads influence purchasing decisions across all marketing channels

 

What's a best practice for choosing assets for a Discovery campaign?

• Use generic messaging in description fields so as to capture the interest of a larger audience.
• Use Google Images to download as many relevant image assets as possible.
• Add call-to-action text over their image assets to better inform potential customers.
• Use inspiring high-quality images that highlight the brand's value proposition.

 

1. In a Google Display ad campaign, Cynthia sees a default CPA of $20 in the account, but the actual CPA she’s using to measure success is $15. What would account for the $5 difference?
2. Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?
3. Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?
4. Jacob is curious about single-image ads in a Discovery campaign. What best describes single-image ad layouts?
5. What is a best practice when incorporating specific images and logos in responsive display ads?
6. Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective?
7. Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience. Which type of users can she expect to reach in the campaign?
8. Brenda wants to implement a Google Display campaign with a Target CPA of $10. Which two best practices should Brenda follow? Select 2 Correct Responses
9. A friend of Kayla’s is asking her for advice on best practices to adopt after setting up a Discovery ads campaign. How should Kayla advise her friend?
10. Matias is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?
11. Shanice wants to create an awareness campaign using Google Display ads to educate potential customers about her company’s expanded product sets. What should Shanice do when setting up awareness audiences for the upcoming campaign?
12. Aiko sees an ad on a social network for an online store and clicks on it. The next day she encounters a paid search ad for the same business. Later that evening, she clicks on a Display ad for the business yet again. The following day, Aiko makes a purchase. Under the Last Non-direct Click Attribution Model, which marketing channel receives credit for the conversion?
13. Joaquin, an online store owner, is trying to attract new customers who think like his current customers. Which type of Google audience should he attempt to reach with a new ad campaign?
14. Rebecca wants to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget. How can she set up the campaign to achieve her objective?
15. Liz has noticed that even though Display ads are producing high click-through rates, they appear to be producing fewer conversions than Search ads. How would you best explain this assumption?
16. Simon wants to use the Assets Report in order to further optimize his Google Display campaign. In which scenario is Simon appropriately using the analysis from the Assets Report?
17. How can an advertiser who is starting a new Discovery campaign measure new sign-ups driven by the campaign?
18. Shankar intends to use responsive display ads for a Google Display campaign, but wants to make sure he applies best practices with headlines, descriptions and company names. In which scenario is a Google best practice correctly applied?
19. When reviewing ad strength, why is it important to follow a recommendation to add more assets to a responsive display ad?
20. Rachel has finished selecting the campaign-level settings of her new Google Display campaign and has decided to use uploaded ads instead of responsive display ads when creating ads for her campaign. Why might Rachel choose to upload an ad instead of the easier option of a responsive display ad?
21. What is the most accurate description of Discovery ads?
22. A company in the video game industry has designed a new steering wheel that’s ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?
23. Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Select 2 Correct Responses
24. Which Google Analytics report should an advertiser use to determine how Display ads are influencing other ad channels in creating conversions?
25. How often should an advertiser review Assets Reports and what is the best course of action after doing so in order to optimize performance?
26. Anish, an advertiser who works at an online marketing firm, has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products. Which consideration audience should Anish choose for a Google Display ad campaign to meet his objective?
27. Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What’s the average CPA of Stacey’s Display campaign, if she uses view-through conversions to get a more accurate picture of it’s full value?
28. Elaine wants to make $4 of revenue for every dollar she spends in a Display campaign. How should she set up the campaign?
29. Which type(s) of conversions measure when customers see but don’t interact with an ad before later purchasing a product?
30. The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for extending their reach into new cities. It’s important that these campaigns get off to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns?
31. What should an advertiser keep in mind when reviewing the performance metrics of Display ads?
32. The marketing team of a well-known retail chain is focusing on four goals for their business marketing plan — acquiring new customers, creating new leads, growing sales, and broadening the reach of their existing remarketing campaigns. Which campaign type will help the marketing team to achieve all four goals?
33. Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen?
34. Liam is looking to add some stunning images to his Discovery campaign. Where should he source these images from?
35. James has had success in the past building a client base for his law firm with contact forms in his Search campaigns. He now wants to try a Display campaign to promote the same goal and further his success. What should his goal be with the new campaign?
36. A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn’t sure what they are nor how they work. Which of the following statements is true of Discovery ads?
37. Reece works for a company that sells sailing trips and wants to set up a 14-day view-through conversion window for their Display campaign instead of the default window. Why will setting up the view-through conversion window benefit their campaign?
38. How much of a daily budget should an advertiser set for a Discovery campaign if they are aiming for a target CPA of $5?
39. Jack’s setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don’t exceed a certain cost. Which Smart Bidding option is the best?
40. Charlotte has previously used Search and Video campaigns, but a friend has recommended that Charlotte would improve her marketing efforts further with the help of Discovery ads. What benefit would Charlotte expect to see from using Discovery ads?
41. Isaac is launching a marketing initiative to reach both English and Spanish-speaking countries. What’s the best structure for him to use when setting up Google Display ads?
42. What Smart Bidding strategy would be best used to help liquidate inventory?
43. Akira works for an online retailer and has been asked to come up with an advertising campaign to expand the company’s customer base and reach customers with a high intent to purchase. He wants to create a Display campaign. How should he best set up consideration audiences to achieve his goal?
44. Advertisers using similar audiences lists don’t need to exclude people from original remarketing lists. Why is this the case?
45. When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?
46. Max is trying to set up a Display campaign for his toy business, but is worried ads may appear on content that’s not suitable for its family-friendly image. Which campaign setting should he choose?
47. A beauty company wants to use their social media channels to showcase their luxury lifestyle offerings. Why would Discovery ads be a good addition to their strategy?
48. Which types of conversions would give an advertiser the fullest picture of the performance of a Display campaign?
49. What goal should an advertiser launching a new marketing campaign focus on in order to reach a broad audience?
50. What’s the best way to determine if a Smart Bidding strategy is still in its learning period?
51. Tom wants to create a Google Ads campaign and show ads across YouTube, Discover, and Gmail feeds to get as many sales as possible within his budget. Which actions will he take within his Google Ads account to accomplish his objective?
52. Tomas is creating a Google Ads campaign in order to reach people who are like-minded with his current customers. Which type of Google Audience should Tomas attempt to reach?
53. Using the Model Comparison Tool, what might a campaign manager notice that would make them increase their investment in Google Display ads?
54. Paulo has spent $1000 in a month on a Google Display ads campaign. In that month, he has seen 40 click-through conversions and 10 view-through conversions. Using view-through conversions to get an accurate picture of its full value, what’s the average CPA of Paul’s Display campaign?
55. Zhao is launching a marketing initiative to reach both Englishand Portuguese-speaking countries. How should he most effectively set up Google Display ads?
56. How should an advertiser set up a Display campaign in order to expand a company’s customer base and reach customers with a high intent to purchase?
57. Kylie is planning to use responsive display ads for a campaign and wants to apply best practices when incorporating specific images and logos. Which example meets her objective?
58. Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?
59. Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign?
60. If an advertiser wants to implement a Google Display campaign with a Target CPA of $10, which two best practices should they follow?
61. The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wants their marketing team to create a number of new Display campaigns. How should the team set up their campaigns in order to help them get off to an optimal start in terms of reach?
62. Renata is wondering if Display ads are influencing other ad channels in her multichannel Google Ads campaign. Which Google Analytics report should she consult in order to determine the complete role Display clicks are playing in the campaign?
63. Elvis has expressed to you that he is worried that the performance metrics of his Google Display ad campaigns are lower than he expected. What can you tell him to possibly allay his fears?
64. Susan’s manager has asked her to implement a new Google Display ad campaign, to help liquidate out-of-season inventory and make room for next season’s product lines. Which Smart bidding strategy would be best suited for the campaign’s objective?
65. What should you look at to measure the full value of a Display campaign?
66. What best describes the function of single-image ad layouts in a Discovery campaign?
67. Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take? Select 2 Correct Responses
68. Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don’t exceed a certain cost. He is intrigued by the Smart bidding options available. Which option should he prioritize, and why?
69. Cate wants to find stunning ad images for a Discovery campaign she’s launching. What would be a reliable source for such images?
70. Rex is curious about using the Assets Report in order to further optimize his Google Display campaign. Which is the most appropriate way Rex could use analysis from the Assets Report?
71. Discovery ads allow an advertiser to engage with their consumers and enable consumers to interact with the brand. What best describes Discovery ads?
72. Why is the Model Comparison Tool helpful in measuring the full value of a Google Display ads campaign?
73. A film distributor wants to launch a Display campaign to create more awareness for their new film. Why should they try out affinity audiences for their campaign?
74. Which campaign type is the best choice for acquiring new customers, creating new leads, growing sales and broadening the reach of existing marketing campaigns?
75. Zhang works for an online marketing firm. A client wants to develop an audience strategy to reach new customers with a high intent to purchase their products. Which of the following audiences can Zhang use to meet his objective?
76. Eric recently set up a Google Display Ad campaign. Although, by default, he sees a CPA of $20 in the account, the actual CPA he’s using to measure success is $15. What’s contributing to the $5 difference?
77. A cruise ship company wants to set up a 7-day view-through conversion window for their Display campaign instead of the default window. How will setting up the view-through conversion window benefit their campaign?
78. Jenni implemented a Google Ads campaign using a Maximize Conversions Smart bidding strategy 13 days ago. She wants to know if her campaign is still in the learning period. What’s the best way for Jenni to determine this?
79. Which of these is an example of a Google best practice correctly applied in a responsive display ad?
80. How can affinity audiences help a company create awareness for a new product among potential customers?
81. After investing $2000 into a Google Display ads campaign, a company sees 80 click-through conversions and 20 view-through conversions. Using view-through conversions to get a sense of its full value, what’s the average CPA of the company’s Display campaign?
82. If an advertiser is trying to set up Google Display ads to reach both English and Spanish-speaking countries, how should they structure them in Google Ads?
83. Which statement is true when discussing single image ads in a Discovery campaign?
84. Martin owns an automotive dealership that sells a variety of different car models. Martin wants to promote his top-selling car models but needs advice on how he should structure his Google Ads account with Display campaigns in mind. Which recommendation would be appropriate for Martin’s marketing efforts?
85. Kendall wants to make sure he applies best practices when incorporating specific images and logos into a responsive display ad. Which example meets his objective?
86. Joe, a business owner, is pleased with the results he’s seeing from his Video Action Campaigns and has heard from a friend that Discovery ads can improve his marketing efforts. How would that friend accurately describe the benefit of Discovery ads?”
87. Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness. What should Kiara keep in mind when assessing the performance of her Display Ads?
88. Nadine is reviewing data from her company’s Discovery ads and plans to use the Asset Report to assess and optimize asset performance. Which scenario correctly applies Google best practices?
89. Ryan is considering whether to use uploaded ads instead of responsive display ads for a Google Display campaign. What factor might convince him to choose to upload an ad rather than use responsive display ads?
90. George is looking for a marketing solution that allows him to engage with users through ad experiences, while also allowing the users to take action with his brand. Keeping George’s marketing objectives in mind, which statement correctly describes Discovery ads?
91. Harold is planning to use high-quality, high-resolution photos for a Google Display campaign and intends to use responsive display ads. In which scenario is a Google best practice correctly applied?
92. In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery ad assets. What’s a best practice that Mia should follow when choosing assets for their Discovery ads?
93. Rina is looking to expand her marketing initiatives with a Discovery campaign. What’s a good source of images she might use?
94. Which campaign setting should a family-friendly business use for a Display campaign to prevent their ads from appearing on content unsuitable for their brand?
95. In setting up a similar audiences list for a Google Ads campaign, Antonio is wondering whether he needs to exclude people from his original remarketing lists. A colleague tells him he doesn’t need to do this. Why does the colleague tell him this?
96. How should an advertiser set up a Display campaign if they want to make $4 of revenue for every dollar they spend?
97. Archie works for a car retailer and is setting up a Display campaign for its most expensive line. He is now ondering whether he needs to alter their view-through conversion window. What factor will he need to consider in determining this?
98. What campaign type and Smart Bidding strategy should an advertiser set up in a Google Ads campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?
99. After clicking on an ad for an online store on a social media network, then seeing a paid search ad and then clicking on a Display ad, Hiroshi decides to buy something from the store. Which marketing channel would get credit for the conversion under the last non-direct click attribution model?
100. Juan is new to Google Ads and is looking to create online sales for a new business by using a Discovery campaign. What advice should Juan keep in mind once he sets up his campaign?
101. Ray has been running Display campaigns for over a month, and sales have increased since he started. Even so, while the Display ads are producing high click-through-rates, they appear to be producing fewer conversions than Search ads. What’s the most likely explanation for this assumption?
102. During a conversation with a fellow business owner, you mention Discovery ads to Rohan, a friend of yours. How would you describe Discovery ads to Rohan?
103. Shannel works for a marketing team at a toy company. She has been asked to come up with a campaign to bring more awareness to a new Christmas toy they’ve created. How should Shannel set up awareness audiences for Google Display ads?
104. What are the two best practices Dylan should follow if he wants to implement a Google Display campaign with a Target CPA of $10? Select 2 Correct Responses
105. Ken has been able to successfully use Search campaigns to attract more clients to his law firm by using a contact form in his ads. He now wants to launch a new Display campaign to further promote the same goal. What should his new campaign goal be?
106. Which report should an advertiser use to determine if a Smart Bidding strategy is still in its learning period?
107. The marketing team of a sales company has come up with four goals for the upcoming quarter: acquiring new customers, creating new leads, growing sales and broadening the reach of their existing remarketing campaigns. Which campaign type should this team use to best achieve their objectives?
108. Nidia owns a law firm, and for the last few years she’s been able to build her client base with the help of Search campaigns promoting a contact form. Nidia now wants to further this success with the help of a new Display campaign. Which campaign goal is appropriate for her?
109. What will happen to a responsive display ad if, when reviewing ad strength, an advertiser doesn’t follow Google Ads’ system recommendation to add more assets?
110. A company is looking to complement their social media marketing strategy. How would running Discovery ads work to help them achieve their objective?
111. Elizaveta is launching a Display campaign for a business with a longer than average sales cycle. She’s thinking of setting up a custom view-through conversion lookback window instead of the default window. Why should Elizaveta consider setting up her own window?
112. Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don’t exceed a certain cost, and why?
113. Which scenario is the most appropriate use of the analysis from the Assets Report?
114. How do view-through conversions help to evaluate Display campaign performance?
115. How would you describe Discovery ads to someone who has never heard of them before?
116. Henrietta recently launched a high-end clothing line and hasn’t invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?
117. What is a best practice for setting up awareness audiences for a Google Display ads campaign?
118. Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his daily budget should be. What plan should Carlos take in order to follow best practice?
119. What’s a best practice an advertiser can adopt after setting up a Discovery ads campaign?
120. Which type of Google audience should an advertiser attempt to reach if they’re trying to attract new customers who think like current customers?
121. Esteban recently launched a Google Display ad campaign and wants to get a full sense of its performance. A colleague of his on the marketing team suggested trying out Google Analytics’ Model Comparison Tool. Why should Steve give that tool a shot?
122. John has launched a new book and wants as many people as possible to know about it. How should he focus his campaign in order to get the word out?
123. Which audience should an advertiser use to reach new customers with a high intent to purchase their products?
124. A family-friendly business has set up a Display campaign, but they’re worried that their ads may appear on content that’s not suitable for their brand image. Which campaign setting might they want to use?
125. Mary works at a car dealership and has been asked to promote its top-selling models. She has a Google Ads account and is interested in using Display campaigns to achieve her goal. How can she best structure her account?
126. How should an expanding company’s marketing team set up new Display campaigns in order to get them off to an optimal start in terms of audience reach?
127. What’s the best way to determine if a Smart Bidding strategy is still in its learning period?
128. A business owner is creating a responsive display ad and, while doing so, reviews their ad strength. The owner sees that the system recommendation is to add more assets to improve the strength of the ad. Why is it important to add more assets to their responsive display ads?
129. What type of users would an advertiser reach with a remarketing audience?
130. Anushka wants to create a Display campaign that will expand her company’s customer base and reach customers with a high intent to purchase. What should Anushka do to accomplish this objective?
131. A campaign report shows that Display ads are receiving high click-through rates, however appear to be producing fewer conversions than Search ads. What’s the best explanation for this?
132. Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by the campaign. What does Kala need to do in order to meet this objective?
133. Which first two steps are required to implement a Target ROAS strategy? Select 2 Correct Responses
134. Which statement most accurately describes the benefit of using Discovery ads?
135. Nathan is interested in using the Assets Report to optimize asset performance in his company’s Discovery ads. How often should he review the report and what should be do with assets afterward?
136. Brenda created a Google Ads campaign last month to increase sales and leads for her online store using multiple ad channels. She feels that her Display ads are probably influencing the other ad channels and wants to determine the complete role that Display clicks are playing in this. Which report can Brenda use to meet her goal?
137. Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company’s most expensive and luxurious product line. She’s now contemplating whether they need to alter their view-through conversion window. Should Veronica change their view-through conversion window, and why?
138. Hunter is trying to assess the full value of the Google Display ad campaign he recently launched. Which types of conversions should he look at in order to achieve his objective?
139. Leah is working on a Discovery campaign and has been told to aim for a target CPA of $5. How much should she set up her daily budget to be in order to achieve that target?
140. In which way do view-through conversions help evaluate the success of a Display campaign?
141. The owner of a sports shop would like to promote different sports categories to people who have already visited their website. They understand that a Remarketing campaign can help them achieve this. Which best practice can the owner use to serve relevant ads to customers who have already visited particular areas of their website?
142. A fashion business focuses its marketing on social media channels to best showcase its premium offerings and would like to use Discovery ads in their marketing plan. What can the team hope to achieve from running Discovery ads?