為什麼必須依照各種行銷目標，將廣告活動分類至不同的成效規劃工具方案？
- 避免廣告活動「受到預算限制」
- 這樣才能更清楚識別各個行銷目標的季節性趨勢
- 避免不同的行銷目標之間發生任何潛在的關鍵字重複問題
- 這樣系統就不會針對兩種不同的行銷目標重新分配支出
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