Google Ads Display Certification Exam Answer

Google Ads Display Certification Exam Answer

The Google Adwords Advanced Display is now Google Ads Display Advertising Certification Assessment Answers advanced concepts, including best practices for creating, managing and optimizing Display campaigns.

Google Ads Display Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 49 questions randomly from more than 145 possible questions pool.

• The Google Ads Display assessment consists of 49 questions and you have 75 minutes to complete.
• You will need a score of 80% or higher to pass

 

Google Ads Display Advertising Answers

 

Questions:

 

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)

• Custom Intent audiences
• Affinity audiences
• Standard remarketing
• In-Market audiences
• Demographic targeting

 

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

• Uses machine learning to set bids, which saves time.
• Allows advertisers to bid only for clicks from a specific group.
• Guarantees reduced conversion costs for advertisers.
• Is auction-specific to increase the chance for conversion.
• Allows advertisers to serve ads only at specific times.

 

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• So that spend is not reallocated between two different marketing objectives
• To prevent campaigns from becoming “Limited by Budget”
• So that seasonal trends can be better identified for each individual marketing objective
• To avoid any potential keyword duplicates between different marketing objectives

 

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the number of specific actions their spend will return
• By giving advertisers control over which competitors they place ads in auctions against
• By giving advertisers control over the next highest bid allowed in auctions they enter
• By giving advertisers control over the maximum they spend per month.

 

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

• It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
• It harnesses best-in-class intent signals to place her ads against the most relevant content.
• Her ads enable customers to purchase her clothing items directly from within the ad.
• It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.

 

Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

• It allows her to reach over 90% of local internet users across thousands of apps and websites.
• It allows her to reach over 90% of global internet users across millions of apps and websites.
• It allows her to reach over 75% of regional internet users across thousands of apps and websites.
• It allows her to reach over 75% of national internet users across millions of apps and websites.

 

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

• Custom Intent audiences
• Demographic targeting
• Dynamic remarketing
• Affinity Audiences

 

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

• He wants to create dynamic call-only ads to reach specific audiences.
• He wants to use Google’s automation technology to grow direct sales of his products.
• He wants to engage users who intend to purchase his products and are actively researching them.
• He wants to get his newest product in front of as many people as possible.

 

Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?

• Uploaded ads
• Image ads
• Responsive display ads
• AMPHTML ads

 

Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?

• A gallery of product images
• A pre-uploaded feed
• A Google My Business account
• A list of relevant placements

 

Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?

• All channels they wish to target
• A maximum conversion number
• Keyword bids and modifiers
• The images they wish to use

 

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

• By automatically setting the maximum CPC bid limit.
• By guaranteeing improved results.
• By setting her bids when auctions happen.
• By keeping her ads updated with new copy.

 

A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users?

• Affinity Audiences
• In-Market Audiences
• Demographic Audiences
• Dynamic Remarketing

 

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

• Conversion-focused bidding
• Retention-focused bidding
• Awareness-based bidding
• Consideration-focused bidding

 

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• You can set your own budget and can change it at any time.
• Your ads will be placed on all search engines.
• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• Machine models automatically determine your advertising budget.

 

Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?

• Influence consideration
• Increase clicks
• Drive action
• Build awareness

 

What’s a characteristic of Responsive Display Ads?

• They offer greater control over the way your ads look and feel.
• They enable publishers to deliver a faster experience using AMP.
• They help limit ads to banner-eligible slots.
• They let you create ads that serve in all ad slot sizes.

 

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

• It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
• It makes it possible for her customers to purchase art supplies directly from within her ads.
• It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
• Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

 

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• Click-through rate averages require planning
• Auctions fluctuate all the time
• Google Ads are updated automatically
• A / B testing

 

How does Google Display Ads drive results every day for thousands of advertisers?

• Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
• It combines search, shopping, and image ads to create the most relevant ads across the web.
• Its real-time view of context and behavior across the web powers unique understandings of intent.
• Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.

 

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

• It enables them to create online purchasing options native to Display ad formats.
• It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
• It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
• It allows them to choose which specific YouTube videos they want their ads to be placed on.

 

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

• Demographic retargeting
• In-Market audiences
• Affinity Audiences
• Custom Affinity audiences

 

When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?

• When you want ads that serve in all ad slot sizes.
• When your ad has exceeded budget and you must cut costs.
• When performance is your primary goal.
• When your ads must meet exact branding requirements.

 

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

• Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
• Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions.
• Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
• Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevor chooses.

 

What’s a key benefit of Responsive Display Ads?

• They’re complex to build, giving you total control of how they display.
• They use a machine-learning model that gives you options for building them.
• They automatically create ads that serve all ad slot sizes.
• They have a library of creative assets to match your product.

 

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

• Place ads for his business on all search engines.
• Provide clear forecasts that allow for smoother purchasing.
• Help users find and discover his products.
• Sell him business leads at a preset price.
• Increase overall installs and interactions with his app.

 

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

• Revenue-focused bidding
• Consideration-focused bidding
• Awareness-based bidding
• Conversion-focused bidding

 

What can the Performance Planner recommend?

• Using “Target impression share” as an automated bid strategy
• Applying bid adjustments to specific locations
• Campaign-level Target CPA (cost-per-acquisition)
• Including or excluding “Google search partners”

 

Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?

• App campaign
• Display campaign
• Geo campaign
• Shopping campaign

 

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To take advantage of seasonal trends throughout the year
• To identify the most profitable location targeting
• To allocate budgets that drive incremental conversions
• To find growth opportunities regarding device targeting

 

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7
• An investment of $8,400 to generate 1,400 conversions and a CPA of $6

 

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

• The appropriate bid can often be a static target that is challenging to reach.
• If you do not bid efficiently, you could miss valuable conversions.
• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• The customer journey has become more complex and therefore bids should be based on general user behavior.

 

A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?

• A video summary of her product line will be automatically created by the system and placed on YouTube.
• Google Maps will highlight her business along with the option for customers to see her product there.
• Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
• Her ads will appear above and below search results when people search for related keywords.

 

Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?

• Control
• Reach
• Efficiency
• Scale

 

What does Performance Planner automatically do?

• Sets your ad budget for maximum growth
• Forecasts how your current campaigns will perform in the future
• Uses machine learning to target new demographics
• Recommends the perfect ad structure for your budget

 

An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.

• Target CPA (cost per acquisition)
• Cost per engagement
• Enhanced CPC (cost-per-click)
• Target ROAS (return on ad spend)

 

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
• Performance Planner leverages machine learning for forecasting.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.

 

Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

• Shopping
• Display
• Video
• Search

 

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

• Custom Intent audiences
• Standard remarketing
• Similar Audiences
• Demographic targeting

 

What can automated bidding help an advertiser improve?

• Performance
• Languages
• Calls-to-action
• Competition

 

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

• Target return on ad spend (Target ROAS)
• Maximize clicks
• Target impression share
• Enhanced cost-per-click (eCPC)

 

Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?

• It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
• It allows her to show ads to people who previously visited her website as they browse websites and use apps.
• It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
• It reaches specific audiences based on declared data.

 

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

• Sitelink extensions
• Manual control
• Auction-time bidding
• Bidding suggestions
• Machine learning

 

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

• She wants to deliver both Search and Display ads from the same campaign.
• She prefers to offer minimal input and relies on automated solutions.
• She prefers more control over all aspects of her Display campaigns.
• She wants the same level of results without managing the campaigns.

 

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

• Maximize conversions
• Target return on ad spend (Target ROAS)
• Target impression share
• Enhanced cost-per-click (eCPC)

 

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

• Image ads and dynamic ads
• Shopping ads and remarketing ads
• Video ads and call-only ads
• AMPHTML ads and image ads

 

Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)

• Location
• Postal code
• Occupation
• Age
• Gender

 

When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?

• Format, image sizes, and external links
• Format, appearance, and external links
• Size, external links, and font
• Size, appearance, and format

 

An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?

• Automated bidding
• Automated YouTube video creation
• Automated rule creation
• Automated video production

 

Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

• Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
• Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
• Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can choose to place his new ads.
• Similar Audiences will find users who are similar to those on the Checkout Abandoners list.

 

What’s provided by Responsive Display Ads?

• Reach, scale, control
• Reach, simplicity, automation
• Complete creative control and reach
• Complete creative control and simplicity

 

Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?

• Control and results
• Options and tracking
• Credits and context
• Profit and privacy

 

Which statement accurately describes the reach of Affinity Audiences’ targeting?

• It reaches past visitors as they browse network websites and use network apps.
• It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
• It reaches TV-like audiences, based on their lifestyles, interests, and passions.
• It reaches people who have the intent to purchase, updated in real time.

 

Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

• Dynamic remarketing
• Similar Audiences
• Demographic targeting
• Custom Affinity Audiences
• Custom Intent audiences

 

Why should an advertiser consider using responsive display ads?

• They help advertisers and publishers deliver a faster experience to their audiences using AMP.
• They’ll automatically create ads from your images, videos, headlines, logos, and descriptions.
• They offer advertisers far greater control over where their finished ads display on websites.
• They offer unlimited placement across the web for a lower overall cost than other ad formats.

 

How do Responsive Display Ads use automation?

• Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
• Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
• Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
• Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.

 

Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.

 

What is a valid recommendation that the Performance Planner can provide?

• Apply specific bid adjustments to device and location targeting
• Add a themed group of negative keywords
• Create alternative versions of best performing ad variations
• Set a specific target CPA (cost-per-acquisition)

 

An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

• Optimized targeting and manually selected targeting
• No targeting
• Manually selected targeting
• Optimized targeting

 

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

• In-Market audiences
• Custom Affinity audiences
• Affinity audiences
• Demographic targeting

 

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

• To choose what time of day your ads will appear
• To reach the right user with the right message at the right time
• To target specific devices exclusively
• To control the cost of each click

 

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

• His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
• His ads can appear on Google Search results when customers are searching for specific search terms.
• His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
• His ads can enable customers to purchase his products directly from within the ad.

 

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target return on ad spend (Target ROAS)
• Maximize clicks
• Target impression share
• Target cost-per-acquisition (tCPA)

 

Which statement is true about Responsive Display Ads?

• The ads adjust to available screen space when delivered.
• The ads can meet exact branding requirements.
• The ads can be manually uploaded.
• They offer the advertiser more creative control than uploaded ads.

 

What is one way that Performance Planner helps businesses increase sales?

• By providing a discount on all ads after purchasing a license
• By maximizing the number of conversions for a spend scenario
• By relying on customer feedback for optimal ad placement
• By choosing ad types that your target demographic finds most appealing

 

Which two are available in Google Ads? (Choose two.)

• Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
• Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
• Language targeting, which lets you reach people with your selected language as their browser’s language setting.
• Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
• Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.

 

Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?

• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share
• Maximize clicks

 

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

• Reaches users based on their lifestyles, interests, and passions.
• Finds users that are similar to an original remarketing list.
• Shows ads to users based on a combination of declared and inferred data.
• Connects him with audiences most interested in what he has to offer.

 

A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?

• His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
• His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.
• His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
• His ads are automatically created from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available.

 

You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?

• Topics
• Keywords
• Remarketing lists
• Placements

 

What are two ways Google Ads can fuel your business goals? (Choose two.)

• Get more of the right people to visit your website.
• Increase online, in-app, in-person, and over-the-phone sales.
• Reach more users by placing ads on all search engines.
• Enable premium membership subscriptions.
• Cap the number of ads you pay for, based on your business.

 

Which Display Ad format runs in both native and non-native inventory?

• Uploaded ads
• AMPHTML ads
• Responsive Display Ads
• Image ads

 

Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

• Local
• Video
• Display
• Discovery

 

Why should your business use Performance Planner?

• It helps businesses determine a go-to-market strategy.
• It makes recommendations that are validated using machine learning.
• It is the only ad budgeting software on the market.
• It validates budgets against other vendors in the same market.

 

What’s an advantage of the reach of Responsive Display Ads?

• They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
• They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
• They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
• They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

 

What are two benefits of automated bidding? (Choose two.)

• Higher CPAs
• Cross analysis
• Time saving
• Competitive analysis
• Guaranteed results

 

Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns with added spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in this situation?

• By finding areas of her total budget that could contribute to marketing.
• By optimizing her available ad budget for maximum growth.
• By determining which of Google’s ads are most appropriate for her brand.
• By teaching her employees the fundamentals of personal budgeting.

 

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

• Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
• Affinity Audiences allow her to reach sports enthusiasts.
• Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
• Affinity Audiences allow her to reach sports fans who’ve previously visited her website.

 

Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

• Uploaded ads
• Image ads
• Responsive display ads
• AMPHTML ads

 

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

• Input from keywords, URLs, and apps
• Audience interest around different topics
• Users actively researching and intending to buy new products or services
• Input from specific landing pages and keywords

 

Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

• Demographic targeting
• Affinity audiences
• Similar Audiences
• Dynamic remarketing

 

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

• Custom Affinity audiences
• In-Market audiences
• Demographic targeting
• Similar Audiences

 

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• With Google Ads, you can choose a maximum amount to spend per month.
• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, your ads will show on every available search engine.

 

What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?

• Predictions built from files exported from your CRM.
• Predictions built from ad portfolio data, aggregated across benchmark businesses.
• Predictions built from your performance history.
• Predictions built from performance data across your industry.

 

Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

• It will connect with users based on their demonstrated in-market behavior and purchase intent.
• It will show exact products to potential customers that have previously seen them on his website.
• It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
• It will reach audiences based on their lifestyles, interests, and passions.

 

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $28,000 to generate 1,400 conversions and a CPA of $20
• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20

 

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

• Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
• Location targeting allows ads to be served in the specific geographic locations you choose.
• Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
• Employment targeting allows you to serve ads only to people who work in a specific field.

 

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Different campaign types have different minimum and maximum budget requirements.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• Certain campaign types will only serve ads during particular times of the day and week.

 

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

• Target return on ad spend (Target ROAS)
• Target impression share
• Maximize conversions
• Maximize clicks

 

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

• Dynamic remarketing
• Standard remarketing
• Custom Intent audiences
• Custom Affinity audiences

 

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

• In-Market audiences
• Custom Affinity audiences
• Similar Audiences
• Remarketing

 

Which of the following matches a benefit of machine learning?

• Alleviates the strain on marketing resources by creating manual tasks.
• Tailors bids to each machine, using relevant signals present at auction time.
• Considers new and old signals to evaluate repeat user intent.
• Algorithmically helps set the appropriate bid for each and every auction.

 

How does Google Display ads grow marketing results for advertisers?

• It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
• It harnesses best-in-class signals to place ads against the most relevant content.
• It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
• It determines a user’s primary marketing objective and enables the features that will best achieve it.

 

An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.

• Videos
• Headlines
• Images
• Keywords

 

Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

• It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
• It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
• It allows her to reach over 90% of global internet users across millions of apps and websites.
• It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.

 

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Shopping
• Display
• Search
• Video

 

What’s an advantage of responsive display ads?

• They help limit ads to banner-eligible slots.
• They offer complete control over the way your ads look and feel.
• They let an advertiser create ads that serve in all ad slot types.
• They enable publishers to receive 100% of the CPC.

 

A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two.

• Responsive Display ads
• In-stream video ads
• Uploaded ads (Image & AMPHTML)
• Text ads

 

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

• Revenue-focused bidding
• Awareness-based bidding
• Conversion-focused bidding
• Consideration-focused bidding

 

What are two reasons a marketer might use responsive display ads? Choose two.

• Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
• Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
• Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
• Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.

 

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

• Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
• Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
• Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
• Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

 

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

• To reach a broad audience for his scooters.
• To engage with audiences who previously bought his scooters.
• To reengage users who previously showed interest in his scooters.
• To dynamically generate ads, based on an audience’s interest in scooters.

 

Which of the following examples are suited for responsive display ads? (Select two)

• A branding specialist wants the most creative control to decide how to combine their different images, text, and logos.
• The head of digital marketing at an agency values performance over everything else.
• An advertiser wants to create safer ads and reduce the risk of malware.
• “A company needs to reduce its overhead for managing ad portfolios within ad groups and campaigns. "

 

Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

• Remarketing
• Affinity Audiences
• In-Market audiences
• Similar Audiences

 

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

• To review new keyword opportunities
• To check for status issues
• To analyze demographic performance
• To react to ever-changing external factors

 

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

• A consideration-focused bidding strategy
• A revenue-focused bidding strategy
• A conversion-focused bidding strategy
• An awareness-based bidding strategy

 

How does Google Display Ads help advertisers meet their marketing objectives and drive results?

• By helping advertisers deliver relevant advertising as people browse the web.
• By helping advertisers reach customers searching for specific search terms.
• By bundling together all the pillars of a campaign.
• By offering the ability to display Bumper ads.

 

Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)

• Place your business’s ads on every available search engine.
• Cap the number of ads you pay for, based on your business.
• Boost your conversions by connecting you to people in the moments that matter.
• Coach your company to fully move to an online-only presence.
• Help you reach a wider audience and maximize exposure.

 

Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?

• Google Ads gives you total control over your budget.
• Google Ads offers separate auctions for low budgets.
• Google Ads guarantees phone calls to your business.
• Google Ads doesn’t charge for clicks that don’t convert.

 

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

• In-Market audiences, Custom Intent audiences, Similar Audiences
• Custom Intent audiences, Similar Audiences, Custom Affinity audiences
• Custom Intent audiences, Similar Audiences, Affinity Audiences
• In-Market audiences, Affinity Audiences, Similar Audiences

 

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

• At least 50 conversions on Display or at least 30 conversions on Search.
• At least 50 conversions on Display or at least 100 conversions on Search.
• At least 30 conversions on Display or at least 50 conversions on Search.
• At least 100 conversions on Display or at least 50 conversions on Search.

 

When should you use responsive display ads?

• When your primary goal is meeting branding requirements.
• When your ads will only be run in banner-eligible slots.
• When your primary goal is to control the look and feel of your ads
• When your primary goal is performance.

 

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

• People looking to buy a car
• Parents of infants
• Men and women, ages 35 to 44
• Golf enthusiasts
• TV comedy fans

 

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Influence, awareness, and promotion
• Growth, reach, and traffic
• Relevance, control, and results
• Sales, consideration, and integrity

 

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

• Keywords
• URLs
• Offline conversions
• Topics
• Negative keywords

 

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

• By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
• By allowing Bill to improve the customer experience by finding only those who are interested in his products.
• By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
• By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

 

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

• Demographic targeting
• Custom Intent audiences
• Dynamic remarketing
• Affinity Audiences
• Standard remarketing

 

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

• Target impression share
• Maximize conversions
• Maximize clicks
• Enhanced cost-per-click (eCPC)

 

What’s one reason to use a responsive display ad for your campaign?

• You want to increase control of your ad format.
• You want to meet your company’s branding requirements.
• You want to upload your ads.
• You want to increase ad performance.

 

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Targeting, auctions, and campaign cost-per-click
• Budget, competition, and user thought processes
• Location, calls-to-action, and user conversion costs
• Performance, auctions, and user journey complexities

 

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• Recommended campaign bid scaling
• A recommended average daily budget

 

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

• Increase sales
• Drive action
• Influence consideration
• Build awareness

 

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

• Shopping
• Video
• Display
• Search

 

Which statement is true about the value of Google Display Ads?

• It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
• It offers advertisers the most control over the geographic locations where their ads will be seen.
• It enables advertisers to reach customers searching for specific search terms.
• It uses best-in-class automation and bidding to reach millions of users at just the right moment.

 

Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)

• Minimum and maximum bid values are determined by the daily budget
• Sets manual bids for specific times of the day
• Saves time and marketing resources
• Integrates a large variety of signals to evaluate user intent
• Sets the appropriate bid for each and every auction

 

What is a key benefit of Display campaigns?

• Smart Display campaigns can automatically create video content.
• Advertisers can provide minimal input to create a Display campaign.
• Display campaign performance helps determine search recommendations.
• Display campaigns provide highly-segmented insights for daily campaign deep dives.

 

A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?

• Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
• Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
• Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
• Google Display ads connect with audiences through apps, YouTube, and millions of other websites partnering with Google.

 

What can the Performance Planner assist you with?

• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance

 

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

• Awareness-based bidding
• Consideration-focused bidding
• Revenue-focused bidding
• Conversion-focused bidding

 

A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?

• It provides “recommended insights,” which are focused on topic targeting.
• In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
• Its summary report provides executive summaries of total cost and bidding.
• Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

 

What’s one benefit of using responsive display ads?

• They can run on native inventory.
• They can meet exact branding requirements.
• They can be uploaded.
• They can respond to manual A/B testing.

 

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

• It can always be used as a Shopping campaign.
• It makes it possible for her to engage with valuable audiences quickly and often.
• It can sometimes be used as a Shopping campaign.
• It allows her to collect statistical usage data from the websites where her ad appears.

 

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

• Influence consideration
• Drive action
• Build awareness
• Increase leads

 

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

• Similar Audiences
• In-Market audiences
• Custom Intent audiences
• Demographic targeting

 

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

• By tracking website traffic, improving customer service, and driving longer customer interactions.
• By getting her ad to the people she selects, based on automated marketing objective tracking.
• By getting her ad in front of the right people, in the right place, at the right time.
• By building a social following, improving customer engagement, and driving larger transactions.

 

Which group would you be able to reach with a Google Display campaign using demographic targeting?

• College students
• Residents of a certain city
• Certified netware engineers
• 27-year-old men

 

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
• Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

 

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

• Awareness-based bidding
• Revenue-focused bidding
• Conversion-focused bidding
• Consideration-focused bidding

 

In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?

• Remarketing
• Affinity Audiences
• Dynamic remarketing
• Standard remarketing

 

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

• Validation
• Differentiation
• Simulation
• Distribution
• Instrumentation

 

When should you use AMPHTML ads? (Choose two.)

• When your goal is maximum creative control.
• When your goal is to maximize the reach and scale of your campaign.
• When your goal is to provide faster ad experiences.
• When your goal is to provide safer ad experiences.

 

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

• Standard remarketing
• Dynamic remarketing
• Affinity audiences
• Custom Affinity audiences

 

Which factors should an advertiser consider when deciding on a bidding strategy?

• User journey complexities, performance, and auctions
• Results, targeted locations, and purchase history
• Ad schedule and budget
• Customer search history, competition, and conversions

 

A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.

• Creative assets
• Example placements
• Keyword examples
• Budget amount

 

Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?

• AMPHTML ads
• Responsive Display Ads
• Image ads
• Search ads

 

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

• Ads
• Budgets
• Bids
• Ad extensions
• Keywords