Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
- It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
- It harnesses best-in-class intent signals to place her ads against the most relevant content.
- Her ads enable customers to purchase her clothing items directly from within the ad.
- It automatically defines her marketing objective and provides her the features and options that are relevant to her audience.
Explanation:
The correct answer is It harnesses best-in-class intent signals to place her ads against the most relevant content because this capability allows Google Display Ads to target potential customers based on their interests, behaviors, and online activities. By leveraging intent signals, Gloria’s ads can appear on websites and platforms that are contextually relevant to surfing and outdoor activities, increasing the likelihood that they will reach an audience that is already interested in her products. This targeted approach not only enhances brand visibility but also drives higher engagement and potential sales, helping Gloria achieve her business objectives more effectively.