라시드는 브랜드 인지도를 높이고 브랜드 검색어를 중심으로 캠페인을 구축하고자 합니다. 매일 입찰 관리에 집중할 시간이 많지 않아 자동 입찰로 업무를 줄이려 합니다. 라시드는 어떤 자동 입찰 전략을 사용해야 할까요?
- 향상된 클릭당비용(향상된 CPC 입찰기능)
- 타겟 노출 점유율
- 타겟 광고 투자수익(tROAS)
- 전환수 최대화
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