你任職的廣告代理商有一位客戶無法與潛在客戶建立有意義的連結。 這時應該採用哪一種技巧,才能促使觀眾思考或感受事物?
- 透過人物述說故事。
- 傳達多個訊息,藉此引起廣大群眾的共鳴。
- 展示折扣優惠和促銷活動,讓觀眾產生興趣。
- 避免使用幽默元素,因為這是較為主觀的情緒。
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