Which of these describe Google’s ABCDs of effective creative?
- Design-backed creative rules to follow
- Research-backed creative rules to follow
- Research-backed creative guidance
- Design-backed creative inspiration
Explanation:
The correct answer is Research-backed creative guidance because this description accurately reflects the foundational principles of Google’s ABCDs of effective creative, which are based on data and insights derived from extensive research. This guidance provides marketers with evidence-based strategies to enhance their advertising effectiveness, ensuring that creative elements resonate with target audiences. By leveraging research, advertisers can make informed decisions about their creative approach, ultimately leading to improved engagement and performance in their campaigns.