Which of these asset types would not be accepted for an app campaign?
- Video
- HTML5
- Website
- Image
Explanation:
The correct answer is Website because, in the context of an app campaign, the focus is primarily on promoting the app itself through various asset types like videos, HTML5 ads, and images that showcase the app’s features and benefits. A website is not considered an asset type for app campaigns because it does not directly serve to promote or demonstrate the app’s functionality in the same way that other formats do. Instead, the campaign should leverage visual and interactive assets that specifically highlight the app to engage potential users effectively and encourage downloads.