If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels.
Explanation:
The correct option is ‘Review the asset report labels.’ When aiming to boost performance by optimizing responsive display ads, reviewing the asset report labels should be the first action taken. Asset report labels provide valuable insights into the performance of individual assets within the ads, including headlines, descriptions, images, and logos. By analyzing these labels, advertisers can identify which assets are performing well and which ones may need improvement. This analysis enables advertisers to make informed decisions about which assets to retain, modify, or replace to enhance overall ad performance. Additionally, reviewing asset report labels helps advertisers understand audience preferences and behaviors, allowing them to tailor their ads more effectively to meet the needs and interests of their target audience. Therefore, before taking any other actions such as duplicating or pausing the campaign or adding new assets, reviewing the asset report labels is essential for optimizing responsive display ads and boosting performance effectively.