行銷人員可透過哪兩種方式利用資料深入分析來進一步瞭解廣告活動成效？(請選擇兩項)
- 在使用者造訪過的各個網站和應用程式中追蹤使用者。
- 查看素材資源報表，找出並加入成效最佳的素材資源。
- 評估所有付費管道，然後平均分配投資比例。
- 在報表中加入「瀏覽後轉換」指標，以便瞭解放送的廣告完整價值。
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
We help you to get prepared and pass your Marketing online Certification exams