You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.)

You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.)

• Machine learning instructs you on how to build the most effective creative so you can do it yourself.
• Machine learning can help marketers measure performance more effectively.
• Machine learning saves a significant amount of time and effort for other tasks.
• Machine learning only allows audience lists you upload so you can be sure your ads serve to the correct audience.

 

Explanation:

Machine learning can save you time and improve your campaign outcomes. However, it can’t select the best ingredients for your campaign or develop a vision for a success.

• Headline: Set App Campaigns Up for Success
• Chapter: Begin with App Campaign Settings
• Learn more here: Skillshop Google Ads Apps Certification