Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Your marketing efforts have long focused on increasing discovery of your company’s app.

 

Explanation:

When marketing an app, it’s crucial to consider app engagement in addition to focusing solely on increasing app downloads for two primary reasons. Firstly, **a significant percentage of app users churn after three months**. While acquiring new users through app downloads is important, retaining existing users and keeping them engaged over time is equally essential for long-term success. App engagement strategies such as personalized notifications, in-app rewards, and relevant content can help prevent user churn and foster loyalty, ultimately maximizing the lifetime value of users. Secondly, **some users download apps and then forget about them**. Even if an app is successfully downloaded, it doesn’t guarantee ongoing usage or interaction. Therefore, it’s imperative to implement engagement tactics that re-engage dormant users, encourage regular app usage, and drive meaningful interactions to maintain relevance and utility in users’ lives. By prioritizing app engagement alongside app downloads, marketers can cultivate a loyal user base, drive ongoing usage, and ultimately achieve sustained success for their app.