Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
- Launch the app in Latin America, before translations are complete to test the market.
- Launch first in Latin American markets with more than five million residents.
- Research specific market culture and productivity tool usage in Latin America.
- Customize the app’s UX and expand payment methods relevant to Latin America.
- Research device usage and connectivity within Latin America.
Explanation:
Before launching the app Jason should research the market and analyze the existing productivity tool usages in the Latin America. Market Finder by Google can help Jason develop an initial list of suitable potential markets for any given business. The tool can also help create an international market strategy based on data such as mobile usage, app revenue, and payment methods. Then the next step is to perform market research to evaluate how your app design, tone of voice, UX, and payment methods resonate with a given market.
The final step would be, researching device usage and connectivity within Latin America. Accommodate technology differences by market. Consider the specifications most common across the majority of devices, such as memory, screen size, and battery life. Research connectivity and availability of high-speed internet in the market.