앱 프로모션을 위한 장기 전략을 수립할 때는 시간 흐름에 따라 목표가 달라질 수 있다는 점을 인지하는 것이 중요합니다. 다음 단계를 권장되는 진행 순서대로 배치하세요.
- 대규모 사용자층과 설치 구축
- 인앱 액션에 초점을 맞추어 더 가치 있는 설치에 중점을 둔 캠페인 추가
- 참여 캠페인으로 기존 사용자의 적극적인 사용 유도
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