Which metric is used for value measurement?
- Page depth
- Time spent on site
- Cost-per-click
- Cart size
Explanation:
Your explanation is spot on! By beginning with a strong measurement and attribution strategy, the chain of regional bookstores sets the stage for effective value-based bidding in their Google Ads campaigns. This strategy ensures alignment with their goals and provides essential insights into performance metrics like ROAS or LTV, allowing them to tailor their bidding approach for maximum value. Moreover, it empowers them to track the impact of their advertising efforts accurately across various touchpoints, facilitating informed bidding decisions based on real-time performance data. This approach ultimately enables the bookstores to drive more value from their Google Ads campaigns by optimizing their bidding strategy to prioritize value-driven outcomes.
In measuring value, the “Cart size” metric is a vital tool. Value-based bidding focuses on auctions that bring the most conversion value, and “Cart size” is one such metric that encapsulates the monetary value a customer brings to a business. This can help in effectively segmenting consumers. For instance, a click on an ad might lead to the sale of various products, not just the one advertised. By utilizing the “Conversions with Cart Data” feature, you can identify your top sellers and items most likely to convert after an ad click.
Read more here: https://support.google.com/sa360/answer/9455757