Which is a key benefit of opting into automatically applied recommendations?
- AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
- Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
- Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
- When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.
Explanation:
The selected answer is **Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed**. Opting into automatically applied recommendations offers a key benefit by allowing marketers to select recommendations that are applied uniformly across the entire account or manager account. This ensures consistency and adherence to best practices across campaigns, ad groups, and keywords, promoting efficiency and effectiveness in campaign management. By applying recommendations consistently, marketers can streamline their optimization efforts, reduce manual workload, and maintain campaign health and performance at scale. Additionally, this approach facilitates alignment with overarching business objectives and marketing strategies, as recommendations can be tailored to reflect the organization’s priorities and goals. Therefore, opting into automatically applied recommendations empowers marketers to implement standardized best practices across their accounts, driving better results and maximizing the impact of their advertising efforts.