When setting up a Performance Max campaign, which is a best practice?

When setting up a Performance Max campaign, which is a best practice?

• Putting conversion tracking into place two weeks after a campaign is launched
• Limiting the amount of ad extensions used within an asset group
• Avoiding linking a Google My Business or Google Merchant Center feed
• Utilizing the maximum number of permitted text, image, and video assets

 

Explanation:

Utilizing the maximum number of permitted text, image, and video assets is a best practice when setting up a Performance Max campaign. This approach ensures that marketers leverage the full potential of the campaign by providing a diverse range of assets to cater to different audience preferences and engagement behaviors. By incorporating a variety of assets, including text, images, and videos, marketers can create more engaging and compelling ads that resonate with their target audience across various touchpoints and devices. Additionally, having a robust mix of assets allows the campaign to adapt and optimize based on performance data, maximizing the effectiveness of the advertising investment. Furthermore, by utilizing the maximum number of assets permitted, marketers can take full advantage of the campaign’s capabilities and increase the likelihood of driving meaningful results, such as higher click-through rates, conversions, and return on investment.