What are two ways that Performance Planner can help you plan budgets? (Choose two.)
- Identify the best billing method for a particular account to make timely payments more likely.
- Model the impact of different budgets to gain insights on how they might affect performance.
- Determine the size of the opportunity for increased sales across upcoming seasonal periods.
- Assess the spending-per-keyword in each campaign over the past month.
Explanation:
The correct answer options are ‘Model the impact of different budgets to gain insights on how they might affect performance’ and ‘Determine the size of the opportunity for increased sales across upcoming seasonal periods.’ The Performance Planner tool in Google Ads offers invaluable assistance in budget planning by providing insights and forecasts on how different budget allocations may impact campaign performance. By modeling the impact of various budgets, advertisers can gain valuable insights into potential outcomes, such as changes in key performance metrics like conversions, clicks, or return on ad spend (ROAS). This allows them to make informed decisions when setting or adjusting their budgets to achieve their advertising goals effectively. Additionally, Performance Planner helps advertisers determine the size of the opportunity for increased sales across upcoming seasonal periods by analyzing historical data and projecting future trends. By understanding the potential impact of seasonal fluctuations in demand, advertisers can allocate budgets strategically to capitalize on peak sales periods and maximize their return on investment. Therefore, leveraging Performance Planner to model budget impacts and assess seasonal opportunities enables advertisers to plan their budgets more effectively and optimize their advertising strategies for success in Google Ads.