In traditional marketing organizations, how is budgeting usually handled?
- With fixed annual budgets that don’t adjust according to demand
- With quarterly budgets that don’t need prior approval to be increased
- With budgets that aren’t set for a time period or initiative
- With budgets that adjust to the price of stock
Explanation:
The correct answer option is ‘With fixed annual budgets that don’t adjust according to demand.’ Traditional marketing organizations typically allocate budgets on an annual basis, setting fixed amounts for each department or initiative at the beginning of the fiscal year. These budgets are often determined based on historical spending patterns, anticipated costs, and overall organizational goals. Unlike dynamic budgeting approaches that adjust according to fluctuating demand or market conditions, fixed annual budgets remain constant throughout the fiscal year, regardless of changes in demand, performance, or external factors. While this approach provides a sense of stability and predictability, it can also be rigid and less responsive to shifts in consumer behavior, emerging trends, or competitive pressures. Therefore, in traditional marketing organizations, budgeting is commonly handled with fixed annual budgets that do not adjust according to demand, reflecting a more static approach to resource allocation.