If the marketing team at a local restaurant wanted to use their Google Ads campaigns for the purpose of increasing visits to their location, how could Performance Max help them?
- It could let them choose the websites on which their ads are shown.
- It could allow more time to spend crafting their unique value proposition through the use of manually created assets.
- It could help them increase total incremental conversions by 13% on average through video ad formats.
- It could help them find new customers across Google Ads inventory through the use of AI.
Explanation:
The correct answer is **It could help them find new customers across Google Ads inventory through the use of AI.** Performance Max campaigns are designed to maximize total conversion value by leveraging artificial intelligence (AI) to promote products or services across various Google Ads inventory, including Search, Display, Shopping, and YouTube. For a local restaurant aiming to increase visits to their location, Performance Max campaigns can be particularly effective as they utilize AI to identify and reach potential customers who are likely to be interested in dining out. By analyzing user behavior and preferences, Performance Max campaigns can target relevant audiences across different online platforms, effectively connecting the restaurant with new customers who are interested in dining out and increasing foot traffic to their location. Additionally, the AI-driven nature of Performance Max campaigns ensures efficient budget allocation and optimization, maximizing the restaurant’s advertising investment while achieving the desired marketing objective of increasing visits to their establishment.