An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location.What should its marketing team establish as a goal when creating its Performance Max campaign?
- Product and brand consideration
- Local store visits and promotions
- Website traffic
- Brand awareness and reach
Explanation:
For an art supplies store aiming to drive more customer visits to its physical location via a Performance Max campaign, it’s crucial that the marketing team select the “Local store visits and promotions” goal during the campaign setup. This goal is geared towards increasing footfall and promoting in-store offers, thereby aligning precisely with the store’s goal of attracting more local students to its premises.