You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
- Maximize clicks
- Active View
- Maximize conversions
- Custom bidding
Explanation:
Custom bidding harnesses both your specific business insights and Google’s AI technology to finely tune how campaign goals are met, ensuring the maximization of return on ad spend. It allows for the optimization of bids based on the value of specific conversion events, goals, or impression signals, making it highly effective for targeting high-value customers. This strategy utilizes inputs from Floodlight events, custom Floodlight variables, Google Analytics goals, and various impression signals, enabling precise targeting and bid optimization for the most lucrative customer segments.
Chapter 2: Get to Know Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9723477