You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?
- Open Auction
- Private Auction deals
- Private deals
- Programmatic Guaranteed
Explanation: Within Display & Video 360, for the YouTube connected TV (CTV) campaign aiming to reach specific audiences, the appropriate audience types to utilize are Private deals and Programmatic Guaranteed. Private deals allow advertisers to negotiate and secure deals directly with specific publishers, ensuring access to premium inventory and tailored targeting options. Programmatic Guaranteed deals, on the other hand, provide a guaranteed volume of impressions at a fixed price, enabling advertisers to reach their desired audiences with certainty. Both audience types offer control and customization, allowing advertisers to target specific audiences effectively in the context of a YouTube connected TV campaign within Display & Video 360.