Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?
- You can use Private Auction deals.
- You can use Programmatic Guaranteed.
- You can use Open Auction.
- You can use private deals.
Explanation:
In the context of a YouTube connected TV (CTV) campaign within Display & Video 360, the audience types that can be utilized to reach specific audiences include Programmatic Guaranteed. Programmatic Guaranteed deals allow advertisers to secure inventory in advance with a fixed number of impressions, ensuring a guaranteed delivery of their ads. This approach is particularly useful when targeting specific audiences on YouTube CTV. While Private Auction deals and Open Auction are also options in Display & Video 360, Programmatic Guaranteed is the most suitable for advertisers seeking a more controlled and assured approach to reach their intended audiences on YouTube CTV.