What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?
- In-stream video ads
- Data-driven ads
- Native ads
- Responsive ads
In Display & Video 360, the format that requires publishers to set up their ad creative to reflect their site’s look and feel is “Native
ads.” Native ads seamlessly blend into the content and design of the publisher’s site, providing a more integrated and less
disruptive user experience. To achieve this, publishers must customize the appearance of native ads to match the visual style and
layout of their website. This format is particularly effective for maintaining a cohesive and harmonious user experience, as the ads
appear as a natural part of the content rather than distinct promotional elements. It enhances engagement by delivering ads in a
way that aligns with the overall design and structure of the publisher’s platform.