When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?
- You’re working on a global ad campaign and paying in different currencies.
- You want to apply frequency management to your deal.
- You want to guarantee a fixed number of impressions.
- You’re working across multiple publishers within a deal.
The correct option is You’re working on a global ad campaign and paying in different currencies. In the context of the Google
Display and Video 360 certification, when dealing with a non-guaranteed deal and facing the challenge of working on a global ad
campaign with multiple currencies, it is recommended to bid 20% higher than the floor price. This strategy helps mitigate potential
fluctuations in currency exchange rates, ensuring more stable and competitive bidding across various regions. By adjusting the bid
to account for currency variations, advertisers can enhance their chances of winning impressions in different markets while
maintaining cost-effectiveness. This aligns with best practices for managing non-guaranteed deals with international considerations
in Display & Video 360.