What’s the definition of Display & Video 360 as a product?
- A product that allows advertisers to buy digital inventory and manage campaigns.
- A product that allows website owners to track, manage, and report data on their website traffic.
- A product that allows publishers and media owners to manage the inventory they offer.
- A product that allows advertisers to store and deliver their ads to a publisher’s web page.
Explanation:
The correct option is A product that allows advertisers to buy digital inventory and manage campaigns. In the context of the Google Display and Video 360 certification, Display & Video 360 is defined as a product designed for advertisers to purchase digital inventory and efficiently manage their advertising campaigns. This comprehensive platform facilitates the buying process by providing tools for targeting, bidding, and optimizing ad placements across various channels and formats. The emphasis is on empowering advertisers to navigate and execute their digital advertising strategies effectively within a single, integrated platform. This aligns with the core functionality and purpose of Display & Video 360 as a versatile solution for advertisers in the digital marketing landscape.