Susan, a skincare brand manager, uses a web analytics tool to track which social media posts drive traffic to her website. What key benefit does this provide her?

Susan, a skincare brand manager, uses a web analytics tool to track which social media posts drive traffic to her website. What key benefit does this provide her?

 

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• She can schedule posts across multiple platforms.
• She can identify competitor trends in the skincare industry.
• She can find out which platforms and posts drive sales and sign-ups.
• She can see which products her followers like the most.