Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign.
What parameters should she look at to see if she’s attracting potential customers?
Select the 2 correct answers, then submit.
- How many pages visitors check out before they leave the site
- Conversion rates
- Comments on her social media profile
- Number of people clicking each ad type