Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign: Increase brand visibility. Build engagement with eco-conscious customers. Drive traffic to their online store. Based on these goals, which video strategies should Alvaro prioritise?

Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign:

1. Increase brand visibility.
2. Build engagement with eco-conscious customers.
3. Drive traffic to their online store.

Based on these goals, which video strategies should Alvaro prioritise?

 

Select the 3 correct answers, then submit.

• Buy ad space for general cooking videos to attract a wide audience.
• Use live streaming to host a Q&A about sustainable gardening.
• Create and share a tutorial video demonstrating how to use the compost bin.
• Collaborate with influencers in the eco-friendly space to feature the compost bin.