A conversion can be a micro conversion or a macro conversion. A micro conversion is when someone completes an action on your website, like adding something to their cart for checkout.
Why is it helpful to track micro conversions?
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- Micro conversions indicate how well your website is performing.
- Micro conversions indicate how popular your website is.
- Micro conversions indicate how many macro conversions could take place.
- Micro conversions indicate how many people are opening your email newsletters.