You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?

You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?

• You should look for Active View: Custom Metric Viewable Impressions.
• You should look for Active View: Companion conversions.
• You should look for Active View: Companion views.
• You should look for Active View: Video completes.

or

• Video completes
• Custom viewable impressions
• Companion conversions
• Companion views

 

Explanation:

You should look for Active View: Custom Metric Viewable Impressions because this metric allows you to track how many times your video content was viewed by users, specifically focusing on impressions that met viewability standards. Since the crucial information you want the audience to absorb starts at the half-minute mark, monitoring viewable impressions will help you determine if users are actually engaging with your video beyond that point. This metric provides valuable insight into the effectiveness of your video campaign in capturing audience attention and ensures that your key messages are being delivered to viewers.