You’re working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand. At what level in your Campaign Manager 360 account settings will you need to navigate to?
- Ad-level verification
- Campaign-level verification
- Creative-level verification
- Account-level verification
Explanation:
When working with a movie production company to ensure their display ads appear in brand-appropriate locations within Campaign Manager 360, the correct level to navigate to in the account settings is Campaign-level verification. Campaign-level verification allows advertisers to specify parameters and guidelines regarding where their ads can appear based on brand safety and relevance criteria. This setting ensures that ads are displayed in environments that align with the movie’s brand image and target audience, thereby optimizing the effectiveness of the campaign. By setting up campaign-level verification, the movie production company can control and safeguard the placement of their display ads across various websites and platforms, mitigating the risk of appearing in inappropriate or irrelevant contexts. This approach not only enhances brand protection but also improves the overall performance and perception of the campaign by ensuring that ads are seen in environments that complement the movie’s messaging and appeal to its intended viewership. Therefore, selecting campaign-level verification in Campaign Manager 360 is crucial for maintaining brand integrity and maximizing the impact of display advertising efforts in alignment with the movie production company’s marketing objectives.