You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions.What solution should you pick?
- You should pick Google Analytics 4.
- You should pick Looker Studio.
- You should pick Google Play installs.
- You should pick third-party SDK.
or
You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
- You should select a third-party SDK.
- You shouldn’t need to select any extra tags or code.
- You should select Firebase SDK.
- You should select Google Play Installs.
Explanation:
You should pick Google Analytics 4 because it is a comprehensive solution that provides advanced capabilities for measuring app conversions, making it well-suited for tracking the performance of your ad campaign for the pastry shop. Google Analytics 4 offers features such as event tracking, user engagement metrics, and detailed insights into user behavior, which are essential for evaluating the effectiveness of your marketing efforts. Additionally, since you are comfortable with coding, you can leverage the customization options in Google Analytics 4 to implement tailored tracking and events, allowing for a more precise measurement of conversions related to your app. This flexibility and robust data analysis make it the ideal choice for your needs.