Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?

Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?

• When serving ads to any user or device
• When serving ads to smartphone and tablet users
• When serving ads exclusively to local users
• When servings ads to desktop users

 

Explanation:

When serving ads to any user or device is the right advice because default ad placements are designed to ensure that there is always an available ad to serve regardless of the audience or platform. Activating default ad placements allows for continuity in the advertising campaign, ensuring that viewers will see ads even when specific targeting criteria cannot be met or when there is a shortage of available creatives. This approach maximizes ad visibility and engagement across all user segments and devices, helping to maintain a consistent presence for the pet food client’s campaign.