Your client, who is running an in-stream Video campaign through Campaign Manager 360, asks you for advice about when they should consider using default ads placements. What do you tell them?
- When serving ads exclusively to mobile users
- When serving ads to any user or device
- When servings ads exclusively to only tablet users
- When servings ads exclusively to desktop users
Explanation:
When serving ads to any user or device is the correct advice because default ad placements are designed to ensure that there is always an available ad to serve regardless of the audience or platform. By activating default ad placements, your client guarantees that their ads will be displayed even when specific targeting criteria are not met or when there is a shortage of available creatives. This strategy maximizes visibility and ensures consistent presence across all user segments and devices, thereby enhancing the overall effectiveness of their in-stream video campaign.