Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from. Using Campaign Manager 360, which measurement feature would you select to meet this request?
- Select the trafficking workflow.
- Select instant reporting.
- Select Report Builder.
- Select the summary tab.
Explanation:
To meet the national bicycle retail chain client’s request for a weekly spreadsheet report by email that details the locations where website visitors originate from using Campaign Manager 360, the correct feature to use is ‘Select Report Builder.’ Report Builder within Campaign Manager 360 allows for customizable reports to be created based on specific metrics and dimensions, including geographical data such as visitor locations. Using Report Builder, one can select and configure the appropriate dimensions (such as geographic region) and metrics (such as sessions or users) to generate a detailed report showing the origins of website visitors. This tool provides flexibility in designing reports tailored to the client’s exact requirements, ensuring that the information on visitor locations is accurately captured and presented in a format suitable for weekly email distribution. Therefore, this option correctly identifies Report Builder as the measurement feature within Campaign Manager 360 that best serves the client’s request for tracking and reporting website visitor origins on a regular basis.