At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy and simple?
- You should create several networks, with one for each of the clients.
- You should create an agency account with multiple advertisers within the account.
- You should create multiple campaigns for each account you work with within the agency.
- You should create multiple campaigns, with one for each client.
or
At an advertising agency, you add several clients to your portfolio but they’re across different categories.What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
- You should create several networks, with one for each of the clients.
- You should create an agency account with multiple advertisers within the account.
- You should create multiple campaigns for each account you work with within the agency.
- You should create multiple campaigns, with one for each client.
Explanation:
You should create an agency account with multiple advertisers within the account because this structure facilitates efficient management and transferability of campaigns across different clients. By using a single agency account that houses multiple advertisers, you can streamline reporting, share resources, and apply best practices across various campaigns without the complexity of navigating multiple accounts. This centralized organization enhances collaboration and allows for easier access to data, ensuring that you can adapt and apply successful strategies to various client categories effectively. This approach ultimately leads to improved efficiency in managing client accounts and enhances the agency’s ability to deliver results.